I’m obsessed with tennis. It’s mostly a healthy obsession, but this time of year, I start to slip. Why? Wimbledon, the finest tennis tournament in the world, is about to begin. It’s steeped in tradition, and yet its host, the All England Lawn and Tennis Club, isn’t afraid of innovation and science.

Whenever there’s a way to combine statistical analysis, tennis, and investing, I’m all over it. That’s why my life was transformed nearly 20 years ago, when Larry Swedroe did exactly that in the brilliant introduction to his first book (emphasis mine):

“After making what I thought was a great shot, a forehand that landed right in the backhand corner of my opponent, my teaching pro said, ‘That shot will be your worst enemy.’ While it was an exceptional shot, he explained, it was not a high percentage shot for a good ‘weekend player.’ Remembering how good that shot felt, I would try to repeat it. Unfortunately, I would be successful on a very infrequent basis. The pro asked me if I wanted to make great shots or would I rather win matches? (I thought that one was the cause of the other.)”

Playing the winner’s game is what the pro was getting at as he cautioned Larry about falling in love with his special and rare shot. Winning calls for consistent and disciplined play. When players go for shots beyond their skills, they’re playing a loser’s game. This decades-old analogy goes back to a book by Dr. Simon Ramo, Extraordinary Tennis for the Ordinary Player.

With this background, you’ll know why the following ad is so meaningful to our firm. As a minor sponsor for the April 2018 Men’s Clay Court Championship, Hill Investment Group was proud to support an event that has been in play for more than a century – and held near our Houston office since 2001. As our sponsorship ad expressed, we enjoy helping investors play a winning game, by embracing a “long view” game plan.