At Hill Investment Group, we love to ask questions – to get to know you upon initial meeting and discover more about you as we go. But what questions should investors be asking? Here are “The 19 Questions to Ask Your Financial Advisor” (or a prospective advisor) according to Jason Zweig of The Wall Street Journal. At the highest level, these 19 questions seek to establish the rhetorical question: Are you paying your advisor to serve YOUR best interests or their own?

“The obligation of those who give investment advice to serve clients, not themselves, is called fiduciary duty. That obligation is far from universal and, in some ways, is in retreat,” says Zweig (emphasis ours).

The challenge, however, is merely asking an advisor if they are a fiduciary may not suffice. Zweig’s queries will help you differentiate fake fiduciary “talk” from a real fiduciary “walk.”

Zweig also provides the answers he feels are most appropriate, while leaving #12 (“What is your investment philosophy?”) curiously blank. We agree wholeheartedly with nearly all of his suggested responses, although there are a couple we would qualify. And of course we have quite a lot to say about that curiously blank one. Here, we’ll simply add the words of Dimensional Fund Advisors’ co-founder Rex Sinquefield, as he describes evidence-based investing: “This investment approach is easy to communicate, is verifiable, and is eminently defensible.”

This and many other great insights are found in Dimensional’s recently published “35 Quotations on a Better Way to Invest.” Want a copy of it, or would you like to know where else we differ on Zweig’s other questions (and why)? Just ask!

Oh, by the way, YES, we are a fiduciary firm – in name and practice.

One of the first places to seek transparency with investing is in the kind of relationship your advisor or broker has with you. There are two distinct standards of care that divide our industry:

• Suitability, which means your broker can sell you anything that they think is a reasonable fit for your situation, and
• Fiduciary, which indicates a relationship where your interests are placed above those of the advisor.

For a brief, entertaining look at the difference, watch this video: Butchers vs. Dietitians.

A recent editorial in the St. Louis Post-Dispatch discusses the topic, and highlights the conflicts of interest present not only for the advisors, but also for the politicians debating calls to impose the fiduciary standard on traditional brokers. To quote this editorial, “It would put some financial services advisers out of business. That’s OK. In fact, it’s good. The ones it puts out of business should go away and the ones that remain should be those who want to put their clients’ needs and desires above their own.”

At Hill Investment Group we believe all financial advisors should be held to a fiduciary standard and think the proposed changes are good news for investors.