The charismatic character in the photo above is a marketing genius and a provocative thinker. His name is Seth Godin. Long-time friends know that I’m a Seth Godin Superfan. Call me a “Sethy.” Much of his writing reflects his strong belief in taking the long view.

Seth often says, “People like us do things like this” when fellow tribe members connect their values with how they live their lives. In particular, Seth sounds like us…clients, team members, and other evidence-based investors in this recent post. See if you agree.

If you don’t quite get the connection and want to learn more, let’s talk! Set up a call or meeting here. 

As an investor, it’s natural to be drawn to invest in your “home” market. The United States is where you live and work. You know the companies, politics, and economic climate. It also doesn’t hurt that the returns of the U.S. market have been fantastic over the last decade. From 2010-2022 the S&P 500 has returned an average of 12% annually.

In comparison, over the same period, the MSCI All Country ex US index, representing global stocks excluding the US, returned an average of 3.5% annually. These figures might lead one to question the need for global diversification. I’m here to convince you that diversification is, in fact, “the only free lunch” in investing.

History has demonstrated the importance of looking beyond recent performance and that any country, even successfully developed ones, can have long periods of sustained underperformance.

For example, let’s start by looking at the United States for the decade directly before the one mentioned above. From 2000-2009, known as “the lost decade,” the S&P500 had an annualized return of -1%, while the MSCI World ex US index had an annualized return of 1.6%. Over this decade, investors lost money by investing in the US stock market and had 27% less money than an investor who invested in global ex-US equities.

Another example is Japan. In 1989, Japan held the title of the world’s largest stock market. With a total market cap of approximately $4 trillion USD, iconic companies like Toyota, Sony, and Honda were global industry leaders. Japan had a diversified economy and was widely regarded as the world’s technology hub. During the 1980s, the Japanese market grew from $0.5 trillion to $4 trillion, with the Nikkei (Japan’s equivalent of the S&P 500) delivering impressive annual returns of 19.5% from 1980 to 1989. At that time, the US stock market’s size was smaller than that of Japan at around $3 trillion.

However, fast forward 35 years, and the picture looks starkly different. Today, the US market is valued at a staggering $40 trillion, while the Japanese market lags behind at approximately $5 trillion USD. Notably, Japan experienced no runaway inflation, wars, political turmoil, social unrest, or famine during this period. Despite its once fast-growing market and technological prominence, the Nikkei grew by less than 1% annually over the next 35 years. This is a powerful reminder that even the most promising markets can encounter prolonged stagnation.

The tale of Japan’s rise and subsequent stagnation highlights the importance of global diversification. While recent US market returns have been remarkable, investors must consider the broader global landscape and the potential risks of concentrating investments solely in one country. By embracing global diversification, investors manage risk, gain exposure to diverse opportunities, and position themselves to capture long-term growth potential. A well-diversified portfolio provides resilience, protects against overexposure to a single market, and helps navigate the uncertainties of the global economy.

This information is educational and does not intend to make an offer for the sale of any specific securities, investments, or strategies. Returns and market information quoted here was pulled from publicly-available, third-party sources believed to be accurate. Investments involve risk and, past performance is not indicative of future performance. Any actual return will be reduced by advisory fees and any other expenses incurred in the management of a client’s account. Consult with a qualified financial adviser before implementing any investment strategy.

It feels like every conversation lately revolves around the latest discovery in AI and how it’s improving x,y, and z. But how does AI impact our industry as Financial Advisors?

David Booth, Chairperson of Dimensional Funds Advisors, recently wrote an opinion piece on AI and the market for the Financial Times. He states, “Can artificial intelligence help pick stocks? More specifically, can investors use AI to determine the fair price of a stock or a bond? I bet a lot of people right now would say yes, given recent advances that allow for the processing of ever greater amounts of information.

I think my AI is better than all the other ones out there. My AI is the market.”

Read his full take on AI here.