While nostalgia can be an effective way to market beer, in my opinion, it’s no way to manage a brewery’s 401(k) plan. At least not if it hearkens back to a time when it was routine for plan sponsors to load up a 401(k) plan with high-cost investment selections and expect participants to sort it out for themselves.

This is what I fear has happened when InBev Anheuser-Busch (A-B) proudly announced nine additions to its 401(k) plan investment current lineup of low-cost, passively managed index funds. Much to my disappointment, the additions represent a confusing mix of mostly active funds.

When I was assistant treasurer at A-B in the mid-80s, I was proud to help the company become one of the first in the nation to replace all active funds with index funds in both its 401(k) plan lineup and pension plan investments. Our early leadership has since become common practice, buttressed by the empirical evidence on how to advance retirement plan participants’ successful outcomes.

There is a glimmer of hope in the mix. Dimensional Fund Advisors appears to be among the firms A-B announced in its new “active management” lineup. While Dimensional offers a different strategy from traditional indexing – something we refer to as “evidence-based investing” – it’s not traditionally active either. Dimensional is itself a leading advocate of avoiding largely fruitless attempts to beat the market through stock-picking or market-timing.

Even with this positive exception, I feel the new lineup still represents an unfortunate shift, sacrificing better choices on the altar of more choices.

Maybe I’m being nostalgic, but the A-B I knew, knew better.

Matt Hall recently shared this picture (taken by his wife Lisa) on various social media forums, including linkedin and instagram. The response was so positive that we decided to share it in the newsletter. Here’s Matt, showing his daughter Harper how cool it is to be in a business that can do well by doing good.

While we don’t think of ourselves as the passive types, it’s interesting to see The Wall Street Journal shine its bright spotlight on passive investing and related evidence-based investing in its new series, “The Passivists.”

You can browse the entire series, or here are a couple of our favorite installments:

The Dying Business of Picking Stocks,  Anne Tergesen and Jason Zweig

News flash! “Investors are giving up on stock picking.” Our take on the matter: It’s about time.

Making Billions With One Belief: The Markets Can’t Be Beat, Jason Zweig

Featuring Dimensional Fund Advisors, with founder, chairman and co-CEO David Booth reflecting that “A little bit of judgment can make a difference.”

As the media turns its attention to the types of investment strategies we’ve been employing at Hill Investment Group since our founding, we wonder whether this will be a passing fad, a lasting improvement for investors or (as is so often the case in life), a little of both. Whatever. We’ll enjoy the wider coverage while it lasts, and still be encouraging you to Take the Long View with your investments, long after the spotlight has moved on.