Earlier in the month, I attended “AQR University,” held at the University of Chicago and sponsored by fund manager AQR Capital. Given how many Nobel laureates have come out of there (check out that line-up of them on the wall), we know some of the university’s intellectual capital has rubbed off on us. At least it feels that way, based on the fresh perspectives we heard at the event.

University of Chicago professor and author Nicholas Epley was a keynote speaker. I’d read his groundbreaking book, “Mindwise,” but I’d not had the chance to meet him in person.

In his presentation, Dr. Epley shared some of his research into how often we try to read one another’s minds. By frequently relying on body language or “perspective-taking,” he explained how and why our understanding of others is often off-base. What’s a better way to figure out what someone else is thinking? Dr. Epley suggests we should just ask.

We also heard from AQR co-founders Cliff Asness and Dave Kabiller. In today’s fast-paced environment in practical and academic financial economics, it’s important for us to regularly “just ask” colleagues and thought leaders what’s on their minds. This is another way we ensure our evidence-based investment strategies remain guided by peer-reviewed best practices.

For more on Cliff’s views, read this Wall Street Journal article about factor investing. In it, he expressed similar sentiments to the ones he shared with us in person.

Want to know what else we learned in Chicago? Just ask!

In “Presentation With a View,” you may have spotted this enigmatic image in the photo. What is it?

You may recognize it as a stylized rendition of an “Illustration of the Month” we shared last February. Both warn us against trying to successfully pick “winners” or avoid “losers” by chasing recent performance. Based on the data from the more detailed version, you’ve got less than 50/50 odds of picking a stock fund that is even expected to survive the 15-year period ending 2015. Picking one that not only survived but also outperformed its standard benchmark dwindles to a mere 17 percent.

Why play a game so heavily stacked against you when evidence-based investing is available instead?

When Odds On was born, we quickly realized that one of the powerful benefits of having a book in hand is it gets our foot in the door at public and professional venues alike. By having opportunities to “teach the teachers” about evidence-based investing, we could spread the word faster through the power of exponential word of mouth.

That’s one reason it was fun and fulfilling to present “The Evolution of Evidence-Based Investing” to a group of attorneys at the century-old, St. Louis law firm Lewis Rice earlier this month. (The awesome view of downtown St. Louis, Arch and all, didn’t hurt any either!)

Looking back to the 1950s, it’s eye-opening to realize how far investing has come since then. That was back before computer-generated data was available to help us understand the powerful efficiencies available in our capital markets. It meant that trying to pick this or that stock was not only the typical way to invest … it was mostly the only way possible. Low-cost index funds weren’t even available until the 1970s, but what a ride, as today we’re nearing 40% of the market resembling our approach.

Are you looking for a speaker for one of your organization’s events? Let us know if we can tell you more about the evolution of investing. Not to worry: Having an awesome view is optional.

PS: Are you wondering about that weird square drawing in the photo above? Check out our “Illustration of the Month”  post.