Anyone who’s been with us for a while knows we’ve long felt that among our greatest roles is to help investors Take the Long View® with their wealth. But did you notice a subtle change? If you’re especially attentive, you may have caught that we’ve now established a Registered Trademark ® to more fully protect our defining tagline.

Until now, we’ve had the sentiment more lightly protected as a service mark. When our marketing team first suggested the mark back in 2005, we felt that “taking the long view” perfectly expressed our passion for changing people’s point of view about their wealth, offering them an improved vantage point – a symbolic Hill – from which they could see past the daily details toward their ultimate goals.

Our belief in the power of the expression hasn’t changed one bit. In fact, we realized we’d achieved an important milestone when people started repeating our tagline back to us, demonstrating how much they, too, valued the sentiment. We decided it was time to beef up our rights to ensure that Take the Long View® would continue to serve us, our clients and our community for a long, long time to come.

Would you like to Take the Long View® along with us? Let us know how we can help!

*PS We cleverly purchased www.takethelongview.com and, if you ever decide to try this address, you’ll notice it takes you straight to our site.

I’m obsessed with tennis, but especially Wimbledon. In 2015, I fulfilled a lifelong dream to attend the event, which I consider to be the greatest tennis tournament in the world. See that white-clad speck on the left? That’s Roger Federer. You can click to enlarge the image, but he’ll still be pretty tiny.

From my perfect vantage point, it was incredibly exciting to watch Federer play in person. It was also fun to watch him from afar this year, as he added another Wimbledon Cup to the pile. Nearing age 36, he’s clearly still achieving “firsts” and “bests” that most of his 20-something competitors can only dream of.

How’s he doing that? Federer seems to be a fellow advocate for our Take the Long View® approach. Consider this Wall Street Journal commentary published just prior to his Wimbledon victory:

“Federer … will play for a grand slam title after doing something none of his top competitors here did ahead of the feature event on the tennis calendar—he took a break from competitive tennis.”

In other words, he won over the long haul by knowing when it was time to compete, and when he’d be better off staying patiently put. In his own words:

“Once you hit 30 you’ve got to look back and think, ‘How much tennis have I played? How much rest did I give my body over the years or how much training have I done? Did I do enough? Did I overdo it or not enough?’ It’s always calibrating the whole thing.”

The WSJ called this a “new playbook” for tennis. New? When it comes to investing, we’ve been running with a similar playbook for years.

In my early years with Hill Investment Group, here’s a question I would see in people’s puzzled faces almost every time I mentioned fund manager Dimensional Fund Advisors:

“Dimensional who?”

With the continued shift to evidence-based investing, the question has become something more like this:

“Who’s this ‘Dimensional Fund Advisors’ I keep hearing about?”

The name may be more familiar these days, but with their nerdy academic underpinnings and publicity-shy approach, it’s still a challenge to explain exactly what makes the firm tick. As the firm’s Investment Research Committee Chair Ken French says, “People at Dimensional care much more about getting the right answer than defending their answer.”

Fortunately, Dimensional has created a great new piece entitled “Inside Dimensional 2017.” Equal parts science, philosophy, and intellectual horsepower, it offers a fascinating tour through the firm’s inner workings – including an entire section dedicated to its “Data Dogs” and their use of computers to revolutionize the implementation of finance for investors.

Let us know if you would enjoy a behind-the-scenes peek at Dimensional’s people and culture, and we’ll gladly send you a copy of “Inside Dimensional.”