When our last newsletter hit your inbox, it was a milestone day—the official launch of The Longview Advantage ETF. Now, just a month later, we’re off to a fantastic start. One of the highlights? Ringing the closing bell at Nasdaq. It was more than just a photo op (though we’ve included a great one above)—it was a symbol of what this fund represents: long-term thinking, disciplined investing, and alignment with partners who share our values.

What follows is a brief look at why we chose Nasdaq as our listing partner and how that decision reflects the principles at the core of Hill Investment Group and Longview Research Partners.

Why We Chose Nasdaq: A Commitment to Aligned Values

When we decided to launch The Longview Advantage ETF (EBI), we knew that every choice mattered—down to where we listed the fund. Selecting Nasdaq wasn’t just about visibility or reputation; it was about alignment.

At Hill Investment Group and Longview Research Partners (the parent name of the ETF), our core philosophy is built on evidence, transparency, and a forward-thinking approach. These values aren’t just words—they guide everything we do, from the way we serve clients to the investment principles behind our ETF. When we looked at Nasdaq, we saw an organization that operates with the same commitment to innovation, efficiency, and integrity.

Innovation Meets Evidence-Based Investing

Nasdaq has long been a home for companies that challenge the status quo—firms that look beyond convention and embrace a data-driven, systematic approach to growth. That same mindset fuels The Longview Advantage ETF. Our strategy is built on decades of research and combines the most compelling ideas in the evidence-based community into one fund. It’s an approach that requires discipline, adaptability, and the ability to cut through noise—principles that Nasdaq embodies as a leader in market evolution.

Transparency and Efficiency: A Natural Fit

Investors deserve clarity. The mutual fund industry, as we’ve long observed, often thrives on complexity—hidden fees, opaque strategies, and layers of unnecessary friction. Our ETF was designed to strip that away, delivering a low-cost, rules-based investment vehicle that puts investors first. Nasdaq has been at the forefront of this kind of market efficiency, prioritizing technology, access, and real-time insights to ensure investors have the tools they need to succeed.

The Future of Investing

Choosing Nasdaq was more than a logistical decision—it is a statement. We wanted The Longview Advantage ETF to be listed on an exchange that shares our long-term perspective, one that values research-driven decision-making over speculation. Nasdaq has been home to some of the most innovative firms in history, and we’re proud to be part of that ecosystem.

In my recent interview on Nasdaq’s Just for Funds, I had the chance to talk about why The Longview Advantage ETF exists and how it serves advisors and investors who believe in taking the long view. If you haven’t seen it yet, check out the video below.

This is just the beginning of our journey with EBI, and we’re excited about what’s ahead. Thanks for being part of it.

Take the Long View.

Matt Hall

Hill Investment Group

*This communication is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Investing involves risk, including possible loss of principal. The performance of any investment strategy, including ETFs, is not guaranteed. Past performance is not indicative of future results. Investors should carefully consider the investment objectives, risks, charges, and expenses of any fund before investing.

As you may recall from last month, we asked for nominations for the Rick Hill Award — our way of recognizing someone on our team who truly embodies service, integrity, and leadership. This award is named after our co-founder, Rick Hill, whose influence continues to shape our culture.

We’re excited to share that Nick Ashby is this year’s winner! Nick’s dedication to our clients and team, willingness to step up whenever needed, and steady, thoughtful approach to challenges make him a standout. He makes our firm better every day, and we’re lucky to have him.

We also want to give a big shoutout to Nell Schiffer and Katie Ackerman, who earned honorable mentions this year. Nell’s leadership and commitment to client service are second to none, and Katie’s attention to detail and operational excellence keep us all moving forward. They both make a huge impact, and we’re grateful for them.

Please join us in congratulating Nick, Nell, and Katie! Their contributions remind us why we take the long view.

Today marks a significant milestone for our clients and our firm—the official launch of The Longview Advantage ETF (EBI), live as of this morning. We’re thrilled to announce that we met our ambitious goal, attracting over $500 million in new assets from our own clients and a carefully selected group of independent advisory firms and family offices.

Remarkably, 96% of our own clients have enthusiastically joined us in this exciting new chapter, reinforcing their commitment to an evidence-based approach and long-term thinking. For context, launching an ETF with this level of initial commitment places us among the most successful ETF debuts in the industry, a clear validation of our strategy and shared vision.

However, even as we celebrate this milestone (and yes, that’s a rendering of our ETF proudly displayed in Times Square! The real thing happens tomorrow), we remain steadfast in our primary focus: bringing clarity and confidence to our clients’ financial lives. Whether it’s guiding you through a complex retirement decision, strategically timing a Roth conversion, starting a new 529 plan for your family, or launching an innovative ETF, our commitment remains unwavering.

Your trust allows us to bring the most important ideas to life. Smart investors don’t predict the market—they focus on what matters and what they can control. Thank you for partnering with us as we continue taking the long view together.