We don’t know when to stop.

At least, I sure don’t.

Sometimes, on the way home from work, I’ll swing by the grocery store, buy a pint of ice cream, and eat it.

That’s right. The whole thing.

Yes, I know. That’s a LOT of ice cream.

I’ve noticed that a very interesting thing happens when I do this:

Bite 1: Best thing in the world, ever.

Bites 2-10: Really good.

Bites 11-15: Good.

Bites 16-20: Meh.

Bites 21+: OK, now I’m sick.

I learned this lesson the first time I ate a pint of ice cream in a single sitting.

And yet, for some reason, I still occasionally repeat the experiment.

Of course, this phenomenon doesn’t only occur with ice cream. This is a well-documented economic principle called Marginal Utility, and, you guessed it, it applies to money, too.

Beyond a certain point, having more money will not lead to more security, freedom, and happiness.

Because security, freedom, and happiness do not come from more money (at least, not beyond a certain point). They come from knowing when to stop.

Last month, a few team members enjoyed dinner and a toast in honor of our Founder, Rick Hill, alongside his wife Lynn, to celebrate Rick’s milestone 80th birthday.

Friends and clients love knowing that Rick is part of the team. If you want to know why at 80, Rick is still helping people take the long view, Rick says, “I continue to be stimulated with my work duties and communicating with clients and prospects. I love the opportunity to continue interacting with the staff, whom I respect and enjoy being around. I find these relationships rewarding and energizing.”

On September 17th, 2022, our Abby Crimmins married her long-time sweetheart, Joe Wiss. The wedding was held at St. Ambrose Catholic Church, situated in the historic “Hill” neighborhood of St. Louis. The Missouri Athletic Club was the site of the lively reception. Many Hill Investment Group team members were there to cheer Abby and Joe on as they began their married lives together.

Fun fact: Both Abby and Joe are CFPs (Certified Financial Planners)