In the horse-and-buggy days, it was common to put blinders on your trusty steeds. It helped them narrow their frame of reference to the job at hand … or at hoof.

Even today, blinders remain a great strategy for those Budweiser Clydesdales. But for us humans, a similar behavioral bias known as narrow framing is more likely to knock us off-course than keep us sensibly invested.

What am I talking about? UCLA’s behavioral economist Shlomo Benartzi recently published an insightful Wall Street Journal piece on the subject. In it, he describes narrow framing as “a tendency to see investments without considering the context of the overall portfolio.”

Benartzi explains:

“The first [narrow framing] mistake involves people taking too little risk, which often leads to lower investment returns. When we engage in narrow framing, we tend to focus on short-term losses. … The second mistake involves people taking on too much risk without realizing it. When we don’t think about our entire portfolio, it’s easy to overlook the fact that many of our different investments might fall or fail for similar reasons.”

In other words, overly narrow framing can result in ignoring instead of accurately assessing your own and the market’s landscape of inherent risks and potential rewards. You end up investing like a horse with blinders on – but nobody is steering the cart.

Fortunately, Benartzi offers a few practical solutions, which just happen to coincide with our way of doing business here at Hill Investment Group.

“Rely on information that reflects the biggest possible picture,” he advises, but “remember not to look at it too often.” Sounds a lot like our motto: Take the Long View®, don’t you think? Helping families view their big picture is core to our approach.

Benartzi also notes that today’s aggregation software – like our recently released HIG’s Client Portal – makes it easier than ever to see the grand scheme of things at a glance.

If you’ve never had the chance to catch the Budweiser Clydesdales in action, I recommend it highly. (No, a Super Bowl commercial doesn’t count.) But when it comes to your investments, let your advisor and today’s technological tools help you eliminate your narrow-framing blinders. Being blinded will only lead you astray.

When Odds On was born, we quickly realized that one of the powerful benefits of having a book in hand is it gets our foot in the door at public and professional venues alike. By having opportunities to “teach the teachers” about evidence-based investing, we could spread the word faster through the power of exponential word of mouth.

That’s one reason it was fun and fulfilling to present “The Evolution of Evidence-Based Investing” to a group of attorneys at the century-old, St. Louis law firm Lewis Rice earlier this month. (The awesome view of downtown St. Louis, Arch and all, didn’t hurt any either!)

Looking back to the 1950s, it’s eye-opening to realize how far investing has come since then. That was back before computer-generated data was available to help us understand the powerful efficiencies available in our capital markets. It meant that trying to pick this or that stock was not only the typical way to invest … it was mostly the only way possible. Low-cost index funds weren’t even available until the 1970s, but what a ride, as today we’re nearing 40% of the market resembling our approach.

Are you looking for a speaker for one of your organization’s events? Let us know if we can tell you more about the evolution of investing. Not to worry: Having an awesome view is optional.

PS: Are you wondering about that weird square drawing in the photo above? Check out our “Illustration of the Month”  post. 

We’re big on celebrating milestones here at Hill Investment Group. Along those lines, what better excuse for cake and bubbly than the one-year anniversary of the “Odds On” book launch?

That’s what my HIG colleagues thought when they threw me an April 12th surprise party to celebrate. Our team is truly inspired by the way “Odds On” has allowed us to share a message of evidence-based hope to investment advisors and investors alike.

As I expressed in the first sentence on the first page of the book’s intro: “I want this book to change your life.”

I can’t tell you how exciting it’s been to see it do just that for so many who have been kind enough to let me know what the book has meant to them. I have collected some of my favorites and now have more than 21 pages of feedback and more than 100 reviews on Amazon. Here’s what one reader shared with me recently:

“Matt: I started reading your book this morning and now find myself emailing you after just finishing the entire thing. As a young financial advisor, very new to the business and working for a wire house firm, I too noticed everything you described in the opening chapters. … Until I picked up your book, I was losing hope for our profession. Work was dreaded. The days long. My outlook bleak. But after reading your book, I realize there is hope. There are people out there who understand and care. Your book gave me a much needed breath of fresh air. Now, more than ever, I am excited to help others and build a business centered around evidence based investing.”

To have the opportunity to impact other financial professionals who want to do right by their clients? I don’t know if I could ask for much more out of life.

Beyond leveraging “Odds On” to reach out to readers, we were also delighted to begin donating the profits from all of the sales to charity. We’ve already made our first donation and look forward to making many more as book sales continue.

So, happy first birthday to “Odds On,” and many more!