How 3 Simple Questions Help Us Serve You Better

At Hill Investment Group, it’s about more than just managing money—it’s about adding value to your life. That’s why we recently started asking three important questions at every client review meeting:

1. What’s the most valuable thing we do for you?
2. Is there anything we could be doing that we’re not?
3. If someone needed our help, would you be comfortable introducing us?

These questions keep us focused on what matters most: your peace of mind, trust, and the lasting impact we can make together. We’ve been inspired by your answers, which often go beyond financial goals, showing us that trust, security, and partnership are what really count.

We had our own thoughts about the typical responses to the first question. Perhaps they would reflect the core elements of our service—evidence-based investment management, financial planning, or our Longview Analysis. While those certainly do come up, we’ve been deeply moved by how our clients describe the value we bring in their own words. From “I love not having to make decisions in this part of my life” to “I just don’t worry about money anymore,” the feedback has gone beyond the tangible aspects of our work. It’s given us a fresh perspective on what matters most to our clients.

The second question, “Is there anything we could be doing that we’re not?” has opened doors to opportunities for improvement. This question pushes us to listen more closely and serve more effectively. The responses have challenged us to think about the evolving needs of our clients and how we can better support them in ways we hadn’t considered.

Lastly, asking whether clients feel comfortable introducing us to others has been incredibly valuable. It’s a reminder that the trust we build doesn’t end with the clients we serve—it extends to their networks, too. When someone says, “Yes, I’d happily introduce you,” it’s a testament to the strength of our relationship and the impact we’ve had. It’s a reflection of the confidence our clients feel in us, and that’s something we deeply appreciate and never take for granted.

These three questions have become an essential part of our process, helping us stay connected to what’s most important: understanding our clients’ needs, adapting our services, and earning the trust that leads to long-term partnerships.

As we continue to ask you these questions in the months ahead, we’re excited to see where the answers take us now and in the long view.

I’m excited to share some recent news: Besides the television ads we’ve mentioned, I’ve had the privilege of being featured in a recent New York Times advertising campaign by Charles Schwab, celebrating the work of independent financial advisors. The campaign highlights the unique value we bring to our clients by considering their entire lives when managing their financial futures.

When people see the ad, they often ask, “How did you get selected for this?” It’s a good question, and the answer is simple: Schwab invited me to participate. We’re not paid to be in this ad, and we don’t pay anything to be featured. We chose to be involved because we believe wholeheartedly in the power of independent advice.

My quote in the ad says, “Your dreams deserve more personal attention,” and that’s not just a tagline—it’s core to the philosophy that drives us at Hill Investment Group. Unlike the traditional brokerage firms or wirehouses that are often more focused on sales targets, independent advisors are free to prioritize what truly matters: you and your goals. We’re not just managing portfolios; we’re connecting your investments to your big picture, your dreams, and your life.

We’re honored to be part of this campaign because it gives us an opportunity to share the story of independent advice with a broader audience. It’s a story about how personalized, unbiased guidance can make a real difference in people’s lives and how being independent allows us to align our interests with those of our clients.

Being featured in the campaign is not just about recognition; it’s about raising awareness of the benefits of working with independent advisors. It’s about championing a model that puts clients first, free from the conflicts of interest that can come with sales-driven environments. At Hill Investment Group, we’re proud to be part of this community and to show what’s possible when your dreams truly receive the personal attention they deserve.

If you have any questions about what it means to be an independent advisor or how we connect your portfolio to your life, don’t hesitate to reach out. We’re here to help you dream bigger, plan smarter, and live fully.