While the more familiar expression, “no pain, no gain,” may apply to many parts of life (such as my first half-marathon), sometimes pain is just pain, with no gain in sight. When that’s the case, shouldn’t you do something to avoid it?

That’s the point of a recent video produced by our friends at Dimensional Fund Advisors, “Tuning out the noise.” The first minute is admittedly stressful; it evokes the angst many investors feel when they try to navigate nerve-wracking markets on their own. Bear with it though, because you have much to gain from the video’s message: By showing investors how to Take the Long View® with their investments, our aim is to help people tune out the pointless pain, look past the daily fray, and get on with investing toward their lifetime goals.

Check out the video for yourself. Or, if you prefer to read rather than watch, here’s an article Dimensional produced along the same theme. Last but not least, if you could use some rational advice to cut through the clamor, we’re here to listen.

When Rick Hill and I founded Hill Investment Group in 2005, we knew we wanted to do something very different from anything you’d find in the traditional financial services landscape. As we set about converting our ideals into reality, we referred to our culture as an island of idealism, rising above the status quo.

Knowing little about branding, we surveyed several St. Louis influencers to help us find a firm to create our logo and tagline. Rick also had one request: He was hoping the firm could include his name.

In the winter of 2005, we selected TOKY Branding + Design to help us with this challenge; we are still their clients to this day.

In hindsight, the rest may seem like a no-brainer. Because they all work so well together, it’s easy to assume that our firm name Hill Investment Group; our hill-shaped logo, our Take the Long View® tagline; and the professional, polished line drawings that now characterize our graphic presentations came together practically overnight.

You’d be mistaken. And we’d be doing a disservice to the visionary souls who have put in countless hours and creative capital helping us shape and refine our now “obvious” brand.

Usually these marketing types labor on unsung behind the scenes, so we thought you might enjoy meeting one of the incredibly talented teams behind our branding: TOKY Branding + Design.

We love how Eric Thoelke and his TOKY team took Rick’s name and helped us connect it with our greater ideals, guiding us on how to meld our identity with our desire to coach people on how to take a higher perspective with their wealth. In his own words, here are Eric’s thoughts about our collaboration (and, yes, Eric’s last name is pronounced the same as his firm’s simpler spelling of the same: toe-kee):

“Back in 2005, I got to spend a couple of leisurely lunches with Rick and Matt, talking about their nascent business, and how their investment philosophy and deeply personal service would set them apart. It was immediately obvious these were true differences, not just distinctions in style. Our goal was finding a way to articulate those differences by integrating the firm’s name, logo and positioning.

The best brands encircle a target audience with messages that are meaningful and distinctive. It’s like pointing all the engines on a rocket in the same direction; alignment creates the greatest thrust. In working with Hill Investment Group, I never get tired of the rush that fires up all their branding engines and targets them in the same direction.”

If money could talk, what would it have to say about you and your family? Would it be a happy participant at your dinner table, or more like an uninvited guest?

Back in 2009, I was incredibly lucky to meet Marilyn Wechter, MSW, a financial therapist and wealth counselor who has dedicated her career to helping families create healthier relationships with money and among themselves. Former colleague Mont Levy introduced the two of us, and I distinctly remember what he said to me then: If there was ever an investment professional who would be comfortable taking advice from a therapist, I was the guy.

Mont was right. Meeting Marilyn was not only one of the most important events in my life, it also has directly influenced our approach here at Hill Investment Group, helping us facilitate many otherwise-challenging financial conversations among families.

Sorry if it seems like I’m gushing, but it’s hard to overstate my enthusiasm for Marilyn’s work. Most recently, we hosted a mid-February client event with her in Houston: “How To Have the Money Talk With Children of Any Age.”

Together, we explored:

• How can we give generously to our children or others without undermining their self-determination?
• How can we normalize money discussions, so “wealth” doesn’t feel so otherworldly?
• What are good, conversation-generating questions to ask intended heirs, so you can better connect the potential wealth with their higher goals?

Marilyn has a way of helping you connect dots. Once the new mental and emotional connections are made, it feels impossible to ever unknow the new story or frame. If I’ve whetted your appetite for more, you may enjoy reading my more extensive description of the impact she’s had on my own life. You’ll find that by picking up a copy of Odds On and turning to page 179.

I’ll close with a teaser excerpt from the book:

I started bringing Marilyn into our office four times a year to speak to Hill Investment Group’s employees. Her insight and guidance helped us take our approach to another level. She’s taught us how to be better listeners and how to pick up emotional cues. … It might sound simple, but it made an incredible difference in how we were connecting with clients. Before we met Marilyn, we didn’t keep tissues around our office. Now, we have a box of tissues on the table for every meeting. We’re not trying to make our clients cry, but we often end up touching on memories from childhood, key relationships in their lives, and their hopes for the future.

Intrigued? Let us know if we can arrange an introduction.