Grace Kreifels, CFP®

Lead Advisor

Grace focuses on advising clients, developing financial plans, and clearly communicating Hill’s investment approach.

Grace brings over a decade of experience in the financial services industry, with a strong background in client relations and investment strategy. Prior to Hill, she spent eight years at Dimensional Fund Advisors as a Regional Director where she educated advisors on capital market behavior and investment theory. Grace began her career at The Vanguard Group, working closely with small business owners and individuals.

Grace graduated from California Polytechnic State University at San Luis Obispo in 2021 with a Bachelor of Science in Finance and dual minors in Economics and Asian Studies.

Grace is based in Southern California, visiting the St. Louis, Nashville, and Houston offices regularly.

Often described as

Friends and colleagues have described me as kind, adventurous, and capable. I’ve always had a very optimistic view of the world and of others.

Family matters

I have a wonderful husband, Zach. We got married in 2022 in San Clemente, California, a charming little coastal town in Southern California that is one of our favorite spots for surfing and camping in the summer. We dated for eight years after meeting on one of the dating apps (back when they were still a new concept) when we were both living in Arizona. We bonded over our love for the outdoors; he taught me how to rock climb, I taught him how to ski, and we’ve been having fun together ever since!

We recently became parents to the cutest little boy, Riley, and are loving every second.

Travel

I’m a bit of a travel addict. Being the daughter of a Delta pilot definitely encouraged my wanderlust at an early age. I’ve been to 36 countries (and counting!) and have lived in two outside the U.S., Thailand and China.

Travel is important to me because it’s allowed me to expand my perspective and understanding of the world. I love meeting people from different cultures and trying to understand the world from their point of view. While it scares many, navigating a foreign city is a total thrill for me. I love getting lost in local neighborhoods, cafes, or parks. Then, of course, the food.

Some of my travel highlights include backpacking through Europe as a teenager, going on Safari in Kenya, trekking through the Andean highlands in Ecuador, swimming with wild dolphins in Tahiti, hiking through rice paddies in China, and embarking on a meditation retreat in Thailand.

What I find underrated

Daily walks.

What I find overrated

Ketchup.

First Job

In high school I was a Barista at my town’s local “Coffee Cart” out front of a bookstore. Having a job early in life taught me countless lessons and laid the foundation for my career after college.

This job in particular taught me the value of hard work, the importance of impeccable customer service, and the value of saving money. It also showed me the impact of working with a great team. I’m still good friends with the girls I worked with. When our manager asked me to take over some management responsibilities, it taught me not only how to lead but also the importance of being able to relate to the rest of the team at the same time.

Favorite Podcasts

– The Daily
– Freakonomics Radio
– The Dirtbag Diaries
– Tosh Show

Daily Reads

The New York Times and The Wall Street Journal

Early money management

My dad set up one of those fake trading profiles online for me when I was in high school. We did some research on the latest “hot” investments and as a result I split my portfolio between Apple stock and Gold (not a very evidence based approach!). I remember thinking it was fun and feeling important owning these fake investments. But after religiously looking at my account for the first few days, life went on and I stopped checking.

I went back to it a few years later and was blown away by the amount of money my fake account had made. That was my first exposure to the power of compounding and a set it and forget it approach. Since then I’ve had the good fortune of educating myself on how to invest smarter, with data and evidence on my side. But the basic principles of not worrying about my balance and letting an investment ride will stick with me forever.

Financial lessons I want to teach my kids

I hope to teach my kids to see money as a tool. One that is best used to give you freedom and choices in life. That will mean different things to different people, but to me it means having the freedom to do what you want, to try new things or careers, to chase passions, and not to be beholden to anyone or anything.

Service excellence is never an accident, but a part of our DNA.

Working with Hill, you get the power of an entire team supporting you. We work together to deliver a fluid, high-quality experience. Our strong sense of pride in our work is rooted in everything we do.

Our Team

Matt Hall

Co-Founder & CEO

Nell Schiffer

Advisor & Partner

Matt Zenz

Chief Investment Officer
Rick Hill

Rick Hill

Founder

Buddy Reisinger, Jr.

Advisor
Katie Ackerman

Katie Ackerman

Client Service Administrator
Anna Farrell

Anna Farrell

Executive Assistant
Michael Kafoglis

Michael Kafoglis

Service Advisor
Nick Ashby

Nick Ashby

Client Service Associate
Sherrie Dickson

Sherrie Dickson

Executive Assistant
Jack Gardner

Jack Gardner

Client Service Associate

Jonesy Chauvot

Operations Associate
Mordecai Obeng-Appiah

Mordecai Obeng-Appiah

Associate Advisor

Charles Kafoglis

Associate Advisor

Grace Kreifels, CFP®

Lead Advisor
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