At conferences, I often hear experts advocate for private and alternative investments, claiming they’re essential for our largest and most sophisticated clients. They argue that these exclusive opportunities are what the wealthy truly want. These voices are growing louder, and the products they pitch are becoming more prevalent.

At Hill Investment Group, we take a different approach. We continue to value simplicity and transparency, regardless of how much money our clients have. We avoid complex, illiquid, and expensive options, even when others say they’re necessary. Our guiding question is this: once the marginal utility of wealth kicks in—when each additional dollar has less impact on your life—why take on added risks?

You can achieve extraordinary success by embracing what we call a “passive-aggressive” approach:

• Own global capitalism: Invest in broad market ETFs.
• Tilt toward premiums: Focus on factors identified by research to enhance returns.
• Rebalance regularly: Sell what’s done well, buy what’s lagged.
• Tax loss harvest: Capture losses to offset gains.
• Let it compound: Give your investments time to grow.
• Keep investing: Stay committed over the long term.
• Ignore the noise: Focus on your strategy, not the headlines.

By sticking to these principles, you can build and preserve wealth without getting caught up in the complexities that others might push.

Keep it simple!