Clients and friends of Hill Investment Group will recognize the story behind “The Paradox Of The Herd” written by John Jennings because they are living it every day that they are Taking the Long View. John is the President and Chief Strategist of St. Louis Trust & Family Office, author of the blog Interesting Fact of the Day and forthcoming book titled The Uncertainty Solution: How to Invest with Confidence in the Face of the Unknown, and good friend of our firm.

The brief post discusses the emotional rollercoaster that those who invest differently than “the herd” ride, even though their rational selves know that doing so has a good chance of leading to higher expected long-term returns.

The good news is: You’re not alone. Everyone at Hill Investment Group is riding the same roller coaster as our clients because we invest our money the same way. (N.B. Everyone has their own asset allocation.)