Before you do business with an advisor or fund manager, it can be telling to ask this powerful question: How do you invest your money? At Hill Investment Group, we believe in our approach to the core. We take for granted that our stance is rare in financial services, where most advisors invest one way for themselves and another for their clients.

Why don’t they eat their own cooking? Their precise portfolio allocations might vary based on individual goals and risk tolerances. But if your advisor is not investing the bulk of their personal assets according to the same strategy and within the same investments they’ve recommended to you … why not?

At Hill Investment Group, our own money makes up about 11 percent of the total assets we manage as a firm; and we use the same fund families, portfolio builds, and evidence-based investment approach we recommend to our clients. When we’re advising a client to stay the course during a down market or to avoid chasing a hot trend, we’re doing the same thing with our personal assets. We feel the same fluctuations, and stay the same course toward the same expected returns. Alignment in this way feels right to us.