We read in a recent InvestmentNews article that Dimensional Fund Advisors (DFA) is now the 8th largest mutual fund company. As they continue to grow, we’re encouraged to see that more investors are finally catching on to the idea that markets work and investing can be simple rather than complex.

Unlike most mutual fund companies, DFA has not used expensive public advertising campaigns to reach new investors. Their shareholders benefit from low-cost access to the markets that is limited through advisors only—sheltering DFA funds from the effect of rapid inflows and outflows that typical retail funds experience.